In a competitive TikTok accessories space, few products manage to stand out and scale. But AISI HAIR’s invisible wire tiktok hair extension quietly did just that—reaching 89K total units sold and $173.8K in GMV, supported by over 700 videos and 493 creators.

Powered by Gloda’s TikTok shop analytics, here’s a breakdown of why this became one of the top-performing tiktok viral products—and how sellers can apply the same strategy in 2025.

1. Mid-Priced, High-Impact Design with “Before/After” Payoff

Priced between $16.98–$20.98, this item hit the sweet spot for TikTok’s mid-tier beauty audience. The long, wavy extension delivers a clear visual transformation in seconds—ideal for short-form feeds.

🧠 Lesson for Sellers: Products that visually transform the user within 3 seconds are primed for virality. Extensions, press-on nails, fake lashes, and other quick-change formats are dominating tiktok beauty product trends in 2025.

This makes it a great example of how to sell hair extensions on TikTok using transformation storytelling.

2. Steady Sales Without Deep Discounts

Over the past 30 days (Apr 20–May 19), the product sold 13K units with $250K+ in revenue—without relying on livestreams or aggressive discounting.

Instead, momentum was driven by organic daily videos, with notable sales spikes aligned with content peaks (e.g., Apr 25, May 9, May 17).

📌 Strategy Tip: For products with repeatable visual value, prioritize content-led growth on TikTok Shop through creator seeding, rather than over-indexing on promotional pricing or LIVE.

3. Creator-Led Content Was the Primary Driver

Available data indicates that a significant share of promotional sales came from creator-generated content, not brand-led livestreams or ad campaigns. Top-performing influencers drove up to $755 in estimated sales each, leveraging short, authentic video formats.

Popular tiktok creator marketing formats included:

● POVs: “Once I fix my hair, this will be hottttt 🔥”

● Quick demos: “#ad Quality 10/10 #extensionshair”

● Direct callouts: “GET YOURS 😳”

📌 For sellers aiming to grow tiktok product sales, partner with mid-tier creators. Focus on high-trust, low-production video formats—most high-performing clips were under 15 seconds.

4. Opportunities to Scale Further

While this product is a top tiktok viral product, its performance suggests further upside:

● No livestream activation yet → Consider launching bundle deals or tutorials via LIVE sessions

● Video-to-sale conversion at 0.8% → Could be improved with viral hook intros, before/after duets, or comment CTAs

● Sales concentrated among few creators → Top 3 drove ~75% of GMV, highlighting a need to diversify

🚀 Forward Strategy:

● Launch additional creator marketing waves (3–5 new groups)

● Run a short-term “hair glow-up” challenge with trending sounds

● Bundle with related accessories (e.g., brushes, clips) to increase AOV

Final Takeaway

AISI HAIR’s invisible wire extension isn’t just a success—it’s a blueprint for content-first product scaling on TikTok.

For sellers in 2025, the formula is clear:

✅ Visually impactful, mid-priced products

✅ Short-form creator-generated content

✅ Repeatable transformation formats📊 Want more tiktok shop product analysis like this?

Explore the full dataset in the latest Gloda TikTok Report at A Professional TikTok Analytics Tool or search “TikTok Market Guide” to uncover more tiktok viral products before they peak.