TikTok’s fashion accessories category is heating up in 2025—and April’s data shows a shift in how sellers are winning.

Backed by insights from the April Gloda Market Guide, this article explores GMV growth patterns, top-performing pricing zones, shop strategies, and viral product formats. Most importantly, we outline how sellers can pivot to win in May and beyond.

1. Platform Snapshot: Growth Driven by Volume, Not Price

In April, TikTok Shop’s fashion accessories vertical posted strong growth:

● Units Sold: 3.3M (+59.24%)

● GMV: $58.1M (+46.92%)

● AOV: $17.6 (-7.73%)

● Videos Published: 21.2K (+13.37%)

● LIVE Sessions: 5K (+3.70%)

The key takeaway? Sales surged, but through lower-priced, high-velocity products. The drop in AOV suggests increased promotional activity and price-sensitive demand, but creators and content strategies are scaling up to compensate.

🔍 Actionable Tip: In May, double down on content velocity and test 2–3 price points under $20 with clear visual payoff. Tie promotions to creator trends—not just discounts.

2. Price Bands: Two Extremes Are Winning

April saw strong performance in both low-end and premium segments:

● Under $5: 1.5M units sold

● Over $100: 131K units sold, $18.2M GMV

At the same time, the $10–$20 range remained the volume core with:

● 680K units sold

● $10M GMV

● 246.5K creators

● 4.2K active shops

This signals three viable strategies for sellers:

1.  Micro-priced items (<$5) to drive content virality and new customer entry

2.  Mid-priced bundles ($10–$20) for scalable conversion

3.  Premium-tier hero products ($100+) to anchor brand credibility and AOV

🔍 For May: Choose one track and go deep—either test under-$5 impulse items with creator seeding or focus on bundling 2-for deals in the $15–$25 zone to lift cart value.

3. Shop Strategies: Brand Focus Beats SKU Spamming

Top sellers like OQ Hair Shop ($2.9M GMV) and Luvmehair ($1.1M GMV) outperformed thanks to:

● Tight SKU focus (1–3 hero products)

● Consistent creator collaborations

● Strong visual brand identity

Meanwhile, high-SKU shops struggled to convert despite volume.

🎯 Key Insight: TikTok Shop now rewards depth, not breadth. In May, sellers should identify 1–2 best-selling SKUs and rotate multiple content angles around them instead of listing wide.

4. Viral Product Traits: Visual + Function = Gold

Top-converting products in April shared three things:

● Strong visual triggers (textures, shapes, transformation moments)

● Functional appeal (wearability, problem-solving, versatility)

● High creator participation (hundreds of videos per product)

Examples include:

● Handmade bunny pouches: 639 creators, $425.2K GMV

● Shell-pattern sunglasses: <$8 item with viral lookbook potential

● Probiotic gummies (functional accessory crossover): $270.4K GMV

🔍 For May: Focus on products that can be demonstrated in 3 seconds. Think “poppable,” “transformable,” or “giftable.” Utility alone isn’t enough—the visual hook must come first.

5. Content Momentum: Creators Drive Everything

With over 21K videos and 5K live sessions, TikTok’s accessory space is now fully creator-led. But just posting isn't enough—format and intent matter.

✅ Winning formats include:

● Try-on montages with voiceover hooks

● POV / “day in my life” showcasing accessories

● Before/after comparisons (e.g., with/without the item)

● LIVE bundles with countdown urgency

🔍 For May: Don’t just push volume. Create a 3-week content calendar for each SKU featuring 2 creator collabs, 1 UGC-style edit, and 1 LIVE test. Optimize for consistency over randomness.

Final Thoughts: Build for the Long Game

April proves that TikTok accessories are no longer about discount wars or SKU inflation. The path to growth is clear:

● Go deeper on fewer SKUs

● Partner smarter with creators

● Design for virality through visuals, not just price

● Use Gloda data weekly to monitor performance shifts

As consumer attention tightens, strategy matters more than ever.

📊 Want full product rankings, creator trends, and weekly market shifts?

Download the full Gloda TikTok Accessories Report at gloda.vip or search “Gloda Market Guide.”