April’s Sports & Outdoor category on TikTok Shop saw a -8.66% dip in GMV — but the real story isn’t about decline. It’s about strategic repositioning.

Powered by the Gloda Market Guide, this month’s numbers point to a critical shift:

Shoppers are spending less often, but more confidently. Creators are more active than ever, yet only some sellers are seeing results. Pricing power is moving, and the winners aren’t doing more — they’re doing it smarter.Here’s what sellers need to know.

1. Yes, sales volume dropped — but buyers are clearly going upmarket

While total unit sales fell 16.06%, the average order value jumped 8.82% to $27.5.

That means one thing:

Buyers are filtering out low-effort products. They're still shopping — just not for clutter.

This matches a broader TikTok trend we’ve seen across other categories (e.g., Fashion, Pets): high-AOV items with clear utility and strong visual appeal are getting picked up, even without price cuts.

Gloda Takeaway: Use AOV and unit data in combination. If unit sales dip but revenue holds, don’t panic — pivot positioning.

2. Mid-priced products are eating the market

Based on Gloda’s pricing breakdown:

This isn’t just margin talk. The $20–$50 zone combines two things:

● Conversion efficiency (affordable enough to impulse-buy)

● Content leverage (rich enough for creators to show off)

“In short, the best-selling sports products this month weren’t cheap — they were camera-ready.”

🧠 If you’re still selling resistance bands at $9.99, you might be visible — but not memorable.

3. Content’s booming — but sales didn’t always follow

One of April’s biggest signals:

● Video content up 43.02%

● LIVE sessions up 44.67%

But GMV didn’t move in sync.

This is a red flag for sellers relying on “organic momentum.” More creators ≠ more conversions — unless your product earns the content.

“If your sales dropped this month, don’t blame the market — check your content pipeline.”

Gloda lets sellers track content trends vs. GMV in real time. If your product’s in a rising content category but not growing, you’re misaligned — fix it fast.

4. Top shops are scaling by focusing, not flooding

Let’s look at the leaderboard:

● Halara US: $4.5M GMV | 616 SKUs

● Merach US: $2.4M GMV | only 38 SKUs

● Fly Kicks: $1.1M GMV | +39.72% MoM growth | 328 SKUs

What stands out?

The SKU flood strategy is over. Focused product lines + creator consistency are winning.

Whether you're working with 30 products or 300, what matters is how well they perform in content — and that’s visible in Gloda’s SKU-level metrics.

5. Sellers can finally “justify” pricing — and customers aren’t pushing back

One of the most underrated wins this month?

AOV climbed past $27, and creators didn’t shy away from pushing $50+ products.

This suggests TikTok’s algorithm (and user base) is maturing: shoppers are increasingly willing to convert on higher-value SKUs — if they’re packaged well and shown right.

Gloda’s trendline shows more traction in mid-high price clusters than most sellers expected.

“You don’t have to go cheap to go viral anymore. You just have to look like you belong.”

Final Thought: Gloda Market Guide is more than a dashboard — it’s a timing tool

In April, the market didn’t die — it shifted.

● Content surged.

● Price elasticity grew.

● Smart sellers adjusted.

If you were using Gloda Market Guide, you would’ve seen:

● Creator volume peaking mid-month

● GMV holding in $20–$50 even as <$20 collapsed

● Which shops scaled with fewer products — and why

Whether you’re validating product-market fit or scaling a TikTok-native brand, you don’t just need data — you need context, velocity, and category nuance. That’s what Gloda offers.

Explore Gloda Market Guide — your always-on radar for TikTok Shop trends.