As TikTok Shop rapidly expands worldwide, more and more sellers are flocking to this emerging platform. However, the complexity of cross-border e-commerce has made information asymmetry a common issue, often leaving new sellers struggling during operations. This article aims to uncover common pitfalls in setting up a TikTok store and offer key survival rules to help beginners avoid risks and optimize their operations.

1. Training and Mentorship

For sellers new to TikTok, the quality of available training courses varies greatly, with prices ranging from a few hundred to several thousand dollars. These courses mainly cover basic operations such as account registration, backend management, product listing, and order fulfillment. Some training providers tend to exaggerate TikTok’s profit potential, misleading new sellers into overinvesting. It's recommended that sellers rely on TikTok’s official resources, industry leaders, or reputable service providers to independently learn the process. For those who already have a store but lack operational experience, TikTok’s official Feishu workspace and Seller Center offer practical training courses.

2. Local Shops and Inventory Pools

Due to unfamiliarity with procedures, many beginners opt for local shops. However, this approach comes with high risks, as it is more susceptible to market saturation and regulatory constraints. It’s advisable for new sellers to register a business license and set up a cross-border store with genuine information. Start small, learn progressively, and once a solid foundation is established, consider expanding to local stores and overseas warehousing.

3. Store Bans and Risk Control

Store suspensions and platform risk control are common challenges, particularly for sellers in the U.S. market. Many local stores are used merely for testing or transitional purposes and are prone to audits and risk control issues. New sellers should use real business licenses and register cross-border shops with authentic information, growing steadily before branching into other models.

4. Reselling Strategy

Reselling (also known as product hijacking) is a frequent tactic among new sellers, but it must be done strategically to avoid issues such as copyright infringement and poor product quality. Gloda’s TikTok Bestsellers List can help sellers identify trending products and refine their reselling strategies.

5. Platform Violations

Violations are a common issue for new sellers and can seriously impact store credibility and traffic. It's crucial to stay updated on market trends and official announcements to reduce the risk of non-compliance.

6. Fake Platforms

Fake TikTok platforms are becoming increasingly common. To avoid scams, always register through TikTok’s official channels or its authorized service providers.

7. Gloda-Powered Operational Strategies

Gloda is a data analytics tool specifically designed for TikTok e-commerce. It provides the following key features:

• Market Analysis: Offers comprehensive data insights across categories to help sellers understand overall market trends.
• Niche Segmentation: Identifies potential within niche markets and evaluates market health.
• Product Selection Strategy: Analyzes marketing tactics and promotional data to identify growth opportunities.
• Video Inspiration Library: Supplies creative video ideas and livestream analysis tools to boost user engagement and content marketing effectiveness.
• AI-Powered Insights: Provides customized recommendations for product selection, marketing strategies, and influencer collaborations.

By leveraging AI, Gloda delivers tailored operational strategies, helping merchants improve their competitiveness and operate more efficiently on the TikTok platform.

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