This report analyzes the market performance of mobile and electronics products on TikTok US in March 2025, with a particular focus on sales performance across different price ranges, the number of active products, and influencer promotion effectiveness, aiming to provide market insights and strategic recommendations for businesses.

I. Market Overview

• Price Range <$10 Sees Highest Sales Volume at 1.32M Low-priced products saw concentrated sales, reflecting consumers' inclination toward affordable purchases and pushing businesses to reevaluate high-priced product lines to optimize profit. The <$10 price segment achieved the highest sales volume at 1.32M, indicating strong price sensitivity among consumers. Brands may consider offering more cost-effective products to attract this segment.
• $$20$$50 Segment Leads in Sales Revenue at $16.08M This price range led in terms of revenue, suggesting mid-range products better meet market demand. The $20–$50 range generated $16.08M in sales, as it offers a balance between price and quality that appeals to a wide range of consumers. Brands should continue to optimize product strategy within this segment.
• Influencer Promotion Most Concentrated in $10–$20 Range The $10–$20 price range saw the highest number of influencer promotions, indicating a strong willingness among creators to promote in this bracket. By leveraging influencer partnerships, brands can increase market penetration and drive product visibility. This range’s effective promotion indicates strong market influence through creator-led campaigns.

II. Strategic Recommendations

• Strengthen Development and Promotion of Mid-Range Products Given the strong demand in mid-range price bands, businesses should continue to develop and promote products in this range to meet market needs and maintain revenue growth.
• Optimize Product Structure and Enhance Brand Influence In the face of intensified market competition, brands need to improve product structure and elevate both product quality and marketing strategies to enhance their market appeal.
• Innovate Promotional Tactics and Boost Interactivity Brands should explore new promotional channels or refine existing ones, enhancing content creativity and interactivity to re-engage consumer interest and increase purchase intent.

III. Conclusion

This report highlights the dual challenge faced by mobile and electronics brands on TikTok US—the rise of the mid-range pricing segment and the need to adapt promotional strategies. As consumer preference shifts toward mid-range offerings, businesses must reevaluate their pricing and marketing strategies. At the same time, with average transaction values declining, identifying new growth drivers and differentiation strategies is crucial to maintaining competitiveness and market share. By closely tracking market dynamics and continuously optimizing product offerings, brand visibility, and promotional approaches, businesses can achieve sustained success on TikTok.

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