TikTok has emerged as a powerful platform for businesses to reach a wider audience and boost their sales. With its growing popularity, understanding the different types of TikTok stores and their requirements is crucial for any business looking to expand its presence on this platform. In this article, we will delve into the four main types of TikTok stores in the US, their key differences, and the steps to join each one.

TikTok Shop Types in the US

US Individual Store

• Registration Requirements:
  • US phone number
  • Email address
  • US passport or driver's license
  • Social Security Number (SSN) or Individual Taxpayer Identification Number (ITIN)
  • Proof of residence (e.g., bank statement, IRS tax bill, utility bill)
• Features:
  • No domestic Affiliate Manager (Affiliate Manager refers to the integration with TikTok's advertising management system)
  • Commission fee of $0.3 per order plus a 2.9% handling fee
  • Daily order limit of 100 for new sellers
• Suitable For:
  • Sellers with a strong personal brand and social marketing skills
  • Sellers with unique and personalized products

US Enterprise Store

• Registration Requirements:
  • US phone number
  • Email address
  • US business license
  • Legal representative's SSN or ITIN
• Features:
  • No domestic AM对接
  • Ability to invite influencers and enjoy private messaging and sample functions
  • Slower review process compared to individual stores
  • Daily order limit of 200 for new sellers
• Suitable For:
  • Sellers looking to establish a strong local presence in the US market
  • Sellers with a well-defined brand and marketing strategy

ACCU Store (Chinese-Owned US Enterprise Store)

• Registration Requirements:
  • US business license
  • Foreign email address
  • US company business license
  • Chinese legal representative holding at least 25% of the company's shares
  • Federal Tax Identification Number (EIN)
  • Amazon US station with a single store GMV of over $2 million annually
  • US overseas warehouse shipping (platform FBT shipping, seller self-shipping, FBA shipping)
• Features:
  • Domestic Affiliate Manager to avoid language and cultural barriers
  • Limited to inviting 20 influencers per week and lacks private messaging and sample functions
  • Requires manager approval and is currently not open for registration; invitation-only
• Suitable For:
  • Sellers with strong brand strength and market performance
  • Sellers looking to leverage their brand's reputation in the US market

POP Cross-Border Store

• Registration Requirements:
  • Domestic phone number
  • Domestic email address
  • Chinese business license (must match the Amazon registration entity)
  • Amazon US station with a single store GMV of over $2 million annually
• Features:
  • US local shipping required for US stores; cross-border brand stores and jewelry crystal stores can ship from China
  • Less traffic compared to local stores, limited product categories, and more difficult to report white-listed products
  • Requires cross-border e-commerce experience
• Suitable For:
  • Sellers looking to expand globally using their domestic supply chain advantages
  • Sellers with a strong product line and marketing strategy

Key Differences Between Shop Types

• Shipping Location:
  • US Individual, Enterprise, and ACCU stores require local shipping from the US.
  • POP Cross-Border stores can ship from China.
• Shipping Time:
  • US stores require orders to be shipped within 3 working days, with delivery times ranging from 5-8 working days for economy shipping and 3-5 working days for standard shipping.
  • POP Cross-Border stores have different shipping times based on the shipping method.
• Product Categories:
  • US Individual and Enterprise stores have fewer restrictions on product categories.
  • ACCU stores require some special categories to be reported.
  • POP Cross-Border stores are limited to jewelry and crystal products.
• Payment Terms:
  • Payment terms vary based on the store's performance, with faster payments for better-performing stores.
  • POP Cross-Border stores have a payment cycle of 20-25 days.
• Traffic:
  • US stores generally have more traffic compared to ACCU and POP stores.
• Inventory:
  • Except for POP Cross-Border stores, all other stores require goods to be stored in overseas warehouses.
• Order Limits:
  • New sellers on US Individual stores have a daily order limit of 100.
  • New sellers on US Enterprise stores have a daily order limit of 200.
  • POP Cross-Border stores do not have order limits.
• Subsidy Policies:
  • Current logistics subsidies include up to $11 per order for economy shipping, with store discounts ranging from 40% to 80%.

How to Join a TikTok US Store

1. Gather the Required Documents:
   • Ensure you have all the necessary documents based on the store type you choose.
2. Apply for Registration:
   • Visit the TikTok official website and follow the registration process.
3. Set Up Your Store:
   • Once approved, set up your store by adding products, setting prices, and configuring shipping options.
4. Start Selling:
   • Begin promoting your products through TikTok's various marketing tools and features.

Choosing the right TikTok store type is crucial for your business's success on the platform. Each store type has its own set of requirements and features, so it's important to carefully consider which one aligns best with your business goals and capabilities. Whether you're a local seller in the US or a cross-border seller looking to expand, TikTok offers a range of options to help you reach your target audience and grow your business. Make sure to stay updated on the latest policies and requirements to ensure a smooth and successful selling experience.

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